Friday, October 10, 2008

A Mystery Solved

Ever wonder why you see ads for Sonic on cable/satellite TV even when there isn't Sonic within several hours drive of your house? Some of you may have conjectured that its an artifact of advertising economics and it turns out you're right:
Over the weekend, I ran into one of the writers behind the two-folks-in-a-car Sonic commercials and asked him if he knew.

He said that it's basically a better deal for Sonic to buy ad packages on a national basis on cable TV, which is why all you Sonic-less folks see them anyway. An added benefit, he said, was that this strategy has coincidentally built up hype for the drive-in burger chain whenever it enters a new market.
It works too, every time I travel to an area with a Sonic, I always stop for one of their burgers. What's the point of hitting a McDonalds (unless that region still has the McRib)?

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