When I recently stumbled across some Kontos brand flatbreads at my local BJs, I was in heaven. Before this, the closest I could come to flatbread was flour tortillas and that isn't really close enough. I thought about mentioning my discovery here, but I haven't seen them at BJs since and I doubt many of my readers have BJs memberships anyway. But I recently found them in my local Safeway, so they must be out there somewhere.
The products themselves are called Pocket-less Pitas. I assume this is because some marketing exec at the Kontos thought "flatbread" was not a concept that has sufficiently permeated WASP consciousness. They're white or wheat flatbreads sold in packs of five to ten (to the ton at BJs). The five or ten pack is a pretty good size, the BJs massive pack is a bit large and dominates too much of my fridge space.
Straight out of the package, they're a little doughy but I find that twenty second zap in the microwave dispels that entirely and leaves them with a nice fresh-baked feeling. I'll often cut one of these into eight slices and eat it with garlic hummus. It's like a Mediterranean chips and dip. I think it's a bit healthier because nothing is fried (or heavily salted) and a single flatbread gives you built in portion control. I like built in portion control.
I also use them to make personal pizzas using the flatbread like a Boboli pizza crust. For conventional pizza, apply tomato sauce and the appropriate toppings. You can also go Mexican with salsa, pre-cooked taco meat, and cheddar jack. I like to use fajita or taco leftovers up that way. Cook it in the microwave until the cheese melts (about 45 seconds for me). If you want a crispier crust then the oven is probably the way to go, but I haven't tried that yet. As long as you're not a lover of thin or cracker-crusted pizzas, I think you'll be happy with the results.
I like having options and I'm a bread freak, so I'm really happy that I stumbled across this stuff and that I can get it at my local grocery.