Thursday, February 08, 2007

Goodbye Air America

The radio network is now officially bankrupt and QandO is asking what their readers think. My thoughts? Air America failed because they lack a viable market.

If I want to watch a media that spouts the Democrat party line, I can turn on Good Morning America or any of the big three networks and get it. If I want liberal talk radio, I can generally get that from any number of radio shock rock jocks. Conservative media outlets like talk radio developed because there was a perceived liberal bias in the news media. There is still a perceived liberal bias in the news media, with the obvious exception of the perceived conservative Fox News. There was no good reason for Air America to exist.

Since most of the media leans party Democrat, the only people Air America could really tap into were the people to the left of the party mainstream. The nutroots. And there just aren't enough of them out there to make a financially viable audience.

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