Some of his advice is great. Blogging is a random event. You can never tell how people are going to react. You will spend lots of time on it even though 99% of what you write will never be seen by anyone outside of a small circle of people. Most of them won't even bother to comment.
A few pieces of good advice:
- Comments do not have any connection to post quality. Most people feel no need to comment on a post if they can't add or correct something.
- Chances are you will never be one of the big boys. Blog for yourself. I have seen people complain about how few readers they get, when they get more readers a day than I get in a week.
- Put effort in the look and location of your blog. I ran a stock Blogger format for the first six months here. Nobody came back. You aren't a real blogger until your blog has your unique fingerprints to it. I will probably move off blogger eventually, because blogger has Noob stigma, but right now I don't know what I want to move to. I only want to move once if I can help it.
- Build friendships with other bloggers, if you have a small readership then get to know them.
- As Signal11 once proved on Slashdot, people react better to heat than light. If you want to shed light, expect to have a long slog ahead.