Kevin mentioned a story I heard on the morning drive into work. The Richmond School District sold off 1000 old iBooks for $50 a pop. The problem is that between five and eleven thousand people showed up for them. The competition over laptops results in nigh-unto rioting. Hilarity did not ensue.
The district is taking it on the chin. People are criticizing them for lack of crowd control and a number of other things. The truth is that this could all have been avoided if the district had just charged more money for each laptop. The district would have made more money from the sales and the decrease in demand caused by the higher prices would have prevented violence.