Matthew Yglesias is writing about linguistics. Virginia is a "soda" state not a "coke" state like the deep south.
No big surprise because, frankly, Virginia is not a deeply southern state. Amybear figured this out by going to school in North Carolina which is a lot more southern. But North Carolina isn't a coke state either. Evidentally Pepsi is big in eastern carolina near where Amybear is going to school, so around Greenville you get Pepsi for all soft drinks not Coke.
If you want to look at maps for all these sorts fo things you can try here. It has not only coke/pepsi/soda, but pill bugs and number of other linguistic comparisons.
UPDATE: Glenn Reynolds is posting on it too.
UPDATE2: The dialect servey has moved from Harvard to U of Wisconsin, Milkwaukie here.
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